“Given the high proportion of child-directed marketing observed in both stores and restaurants in this Canadian research, it’s clear that policies aimed to restrict marketing of unhealthy food and beverages to kids – something long promised by the federal government – should include point-of-sale locations,” said Doug Roth, CEO of the Heart and Stroke Foundation in a news release. The report comes as Bill C-252 for "prohibition of food and beverage marketing directed at children" is under consideration by the House of Commons Standing Committee on Health. "It's really hard to make healthy choices for your kids in this context."ĭesigns and themes such as "magic, adventure and zoo animals" are also commonly seen in beverage and ice cream fridges, Minaker said. "We're set up to fail by the stores and the restaurants that we go into," Minaker said. "Parenting is hard enough without having to deal with environments that are explicitly designed to get our kids pestering us for junk food that's not supportive of their health," said Leia Minaker, the author of the report and an associate professor at the University of Waterloo. The research said that placement encourages "pester power" - when children nag or pester their parents to make impulse purchases. Researchers found nearly 53 per cent of stores had "junk food power walls" at checkout aisles, which it says are prime areas to market to kids because products are placed within their reach. The report, funded by Heart and Stroke and published on Tuesday, audited displays at more than 2,000 restaurants and 800 stores across Canada and says children may be bombarded with messages that make junk food seem appealing.
A new report that looks at the prevalence of marketing to children inside grocery stores and restaurants suggests regulation is needed to help reduce unhealthy food temptations.
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